Every business wants to know how to generate sales from Instagram and unfortunately, there is no one answer that works for everyone. However, there are a few things you can do to increase your chances of making sales through this social media platform.
Here, we will discuss some tips on how to generate sales from Instagram, so keep reading.
1) Engage your Followers
Engaging with other Instagram users will not only boost your exposure to a wider audience but will also help you generate sales through Instagram. By engaging with others, you are basically communicating and sharing content with them. While allowing them to have a conversation or share their thoughts on your products or business.
Engaging has several benefits for businesses. For starters, it will help you build rapport with your customers and followers by creating trust and loyalty. You can also use engagements to get inside information that can ultimately be used to determine what products or services will sell best for you.
2) Use Relevant Hashtags
A very effective way to get exposure for your product or business is by using the relevant hashtags. Instagram allows you to add two types of hashtags, namely ' standard' and ' not allowed'. Standard tags are limited to 30 hashtags while the number of not allowed tags that can be added is unrestricted.
Make sure to use both types of hashtags, but refrain from using too many standard ones as they can have a negative effect on your account.
3) Post Relevant Photos and Videos
One way to generate sales from Instagram is by posting high-quality photos and videos that are informative and attractive to the eye. In other words, you want to post photos and videos that not only appeal to your target audience but also convince them to take action.
For example, if you run an eCommerce store selling beauty products such as makeup, you can post a tutorial on how to apply makeup in the most flattering way.
4) Create a Regular Posting Schedule
Creating a posting schedule will help you generate sales from Instagram because it gives your audience time to buy and allows you to generate interest. However, the key is to be consistent in order for this strategy to work.
If your business operates at specific hours of the day. Then, you should establish a regular posting schedule that takes this into account. This will ensure that you're posting with a realistic timeline.
5) Include Clear CTA's
Short and engaging captions that clearly state what you want your audience to do will help generate sales through Instagram. You can either use one of the most popular call-to-action words ' links in bio' or replace it with something else depending on what you are promoting.
6) Provide Exclusive Offers (Optional)
Give people an incentive to buy your products or services by providing them with exclusive offers. This will help you generate sales from Instagram because it provides value for money and gives your customers something unique.
For example, if you have a clothing store, reward your customers for buying more than one item from your store by offering a 10% discount when they make a second purchase.